The automotive industry is shifting fast—and AI takes the wheel. While showrooms and test drives still matter, much of today's customer journey happens over the phone. Dealerships can't afford to fall behind by not leveraging AI.
In this e-book, Car Wars' AI experts Matt, Sherri, and Daniel share how cutting-edge technology is reshaping phone performance across the industry. From intelligent call routing and conversational assistants to data-driven coaching, you'll get a behind-the-scenes look at how AI helps teams recover lost leads, work smarter, and close more deals.
With 20+ years in the automotive industry, Sherri Eidenberg worked everything from car sales to running a dealership, followed by 11 years at Cox Automotive focusing on B2B advertising and software. In the last five years, she has transitioned into the conversational AI space, leveraging experience to drive innovation and enhance customer engagement. This has given Sherri a very unique understanding of merging AI with Dealership processes and needs.
Daniel Bishop, VP of Artificial Intelligence at Car Wars, combines deep expertise in computational linguistics and NLP with a passion for making technology seamless and intuitive. Leveraging vast dealership call data, he builds AI solutions that enhance communication, streamline processes, and improve the phone experience for both customers and teams. Daniel champions the idea of “invisible excellence”—creating smart, human-centered tools that simply work better.
As Chief Technology Officer at Car Wars, Matt Andrus brings over seven years of experience in consulting and product development to lead the charge in AI-powered phone solutions for dealerships. A champion of human-first automation, he focuses on building tools that enhance—not replace—the role of dealership staff. With a passion for process improvement and a strategic approach to innovation, Matt drives the development of intelligent, connected phone experiences that deliver real performance gains across thousands of dealerships.