Fixed Ops Strategy: Why Dealers Must Seize Service Opportunities

Service Departments across the country are being flooded with service requests. At the same time, high-performing dealers are leveraging the phone to make sure their customers are provided with best-in-class service that keeps them coming back. This allows Service bays to stay full, and Sales to stay top of mind even when the market changes.

In this on-demand webinar originally hosted with Automotive News, Scott Skougard of The Sullivan Auto Group – Lithia Motors will share the strategies and tools he’s seen as most successful in driving long-term success for dealerships. Joined by Car Wars’ Cassie Broemmer, Skougard will uncover how the phone has played into those success strategies, the importance of emphasizing Service during this unusual time for dealers, and best practices for managing the phone and high RO requests in Service.

In this FREE on-demand webinar, you’ll learn how to:

Overcome inventory challenges by emphasizing Service
Manage the phone and high RO requests in Service right now
Evaluate phone trends, improve phone handling accountability for advisors, and make data-backed decisions in Service
Plan for inevitable market changes down the road

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Scott has extensive knowledge and experience with Internet technologies, starting with early development at 'hack-a-thons' in San Jose with Bill Gates and Steve Jobs. Scott now codes the content for a variety of websites he manages, including the HTML, JavaScript & CSS. He has experience directing an array of department operations, including Internet, Finance, Special Finance, and Service Call Centers. He routinely monitors store, team and individual efficiencies using CRM reporting, Car Wars reports, Google Analytics and DMS data. Scott is a U.S. Army Veteran. He is married, with two grown children. And he currently lives in Granite Bay, California, near Folsom Lake. Away from work, he is an avid traveler and audiophile.

Cassie Broemmer is the Chief Revenue Officer for Car Wars. She is responsible for driving revenue growth through strong partnerships with our dealer clients and partners, leveraging both the Car Wars Consulting and Sales teams. Cassie ran the Marketing and CRM divisions for Van Tuyl Group, the nation's largest privately held automotive group, for 11 years. She then led the marketing efforts to rebrand the group to Berkshire Hathaway Automotive when it was acquired in 2015. With twenty-two years in the automotive industry, she served as a district sales manager with and held positions as a regional sales manager, national sales trainer, national accounts director, and director of CRM sales at Who's Calling, Inc.