Why Poor Phone Processes Are Sabotaging Growth in Every Department

If the current climate in automotive retail has taught dealers anything, it's the importance of each and every department contributing to their bottom line. Each customer calling your dealership — whether for sales, service, or parts — represents an opportunity to capture additional revenue and repeat business.

In this free on-demand webinar originally hosted with Automotive News, Car Wars' Cassie Broemmer and Capistrano Valley Toyota's Brendan Harrington take an in-depth look at how to properly leverage the phone-in sales, parts, and service to achieve optimal outcomes for your dealership. Brendan will share his own experience with optimizing call flow and developing superior phone processes that have increased growth and efficiency in every department.

You'll walk away with:

Successful phone techniques your dealership can implement immediately to boost ROI in more than just your sales department.
How to turn phone processes into an opportunity for your dealership — not a headache.
Specific phone techniques used by top dealerships in EVERY department to achieve growth.
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Cassie Broemmer is the Chief Revenue Officer for Car Wars. She is responsible for driving revenue growth through strong partnerships with our dealer clients and partners, leveraging both the Car Wars Consulting and Sales teams. Cassie ran the Marketing and CRM divisions for Van Tuyl Group, the nation's largest privately held automotive group, for 11 years. She then led the marketing efforts to rebrand the group to Berkshire Hathaway Automotive when it was acquired in 2015. With twenty-two years in the automotive industry, she served as a district sales manager with AutoTrader.com and held positions as a regional sales manager, national sales trainer, national accounts director, and director of CRM sales at Who's Calling, Inc.

After ten years on the manufacturing side, Brendan Harrington has been successfully setting performance records as a dealer for over 20 years. Brendan built and launched an open-point Audi store that achieved top 10 in sales in the US within 7 months; turned around a Lexus store that had recently unionized, to hit record net profits, during the last recession; and was President of Longo Toyota, the world's largest dealership. For the last several years, he was the Chief Operating Officer of the Penske Motor Group, before partnering with the Oremor Auto Group on some new ventures. Brendan has an undergraduate degree from Georgetown University, and a graduate degree from Stanford University.