Innovative automotive selling techniques continue to emerge and evolve, yet one tool remains a constant and critical part of the sales process: the phone. Whether it's a customer calling to schedule service, inquire about a vehicle, or request more information, the phone remains a vital touchpoint in the prospective customer's journey.

But what happens when that call experience breaks down?

Many dealerships understand the importance of the phone in both Sales and Service; however, understanding isn't the same as execution. Without the right processes and technology in place, calls continue to slip through the cracks and potential sales and ROs are lost. Car Wars not only has the data but also provides proven tools and strategies to help dealerships fix these gaps and capture more opportunities.