Like most industries, automotive dealerships were dramatically impacted by the effects of COVID-19 in 2020. In fact, most dealerships are still adjusting to the new norm of car buying in such a volatile business environment. In doing so, one tool in particular is now being relied on more than ever to maintain strong sales, capture more leads, and achieve top-notch customer experience — the phone.

In this exclusive data study, Car Wars compiles comprehensive phone trends by analyzing nearly 700 million inbound and outbound phone calls from more than 3,000 dealerships across North America. The resulting study presents the six defining automotive phone trends of 2020 when compared to 2019, shares specific data points to evaluate how your dealership's phone metrics stack up to industry averages, and offers straightforward recommendations to improve your phone handling and capture more revenue in 2021.

In this in-depth study, you'll discover: