Battle margin compression by better understanding how to handle your phone leads. Utilizing your marketing budget more effectively is more important than ever as costs continue to rise, so knowing how to handle leads — as well as ensuring your ads are driving quality leads — are both critical pieces for your success.
Join Teresa Bordenet and Dan Moore, two Marketing and phone handling experts at Digital Dealer. At their session, “Do More With What You Have: Leverage the Phones to Combat Margin Compression,” Bordenet and Moore will uncover best practices ranging from holding vendors and Sales staff accountable.
During the session:
Senior Director of Business Development
Teresa ran the business development and sales divisions at Showroom Logic / PureCars prior to joining Car Wars as senior director of business development. She has also held leadership positions at Oracle, Who's Calling, Inc., and Telmetrics Inc. With almost two decades in the automotive industry, she is passionate about fusing technology and people to help dealers improve revenue and retention.
As President of VistaDash, Dan Moore draws on extensive experience in marketing and leadership that gives him a unique perspective on automotive and brand marketing. Being a big idea thinker and strategist with boots-on-the-ground experience at the dealership has given him an excellent reputation in the auto industry.