Mastering Call Conversions and the
Introduction of GA4
As digital marketing in the automotive industry becomes more and more sophisticated, dealers need the right tools and analytics to clear the fog surrounding digital conversions. With the introduction of Google Analytics 4 (GA4), more stakeholders than ever are trying to make sense of digital outcomes and standards. As the inventors of Dynamic Number Insertion (DNI) and the first automotive call tracking provider to send enhanced call conversion data into Google Analytics, Car Wars wants to help your dealership expertly navigate this evolving technology.
In this on-demand webinar, Cassie Broemmer of Car Wars leads a discussion with digital marketing experts Jayah Kai-samba of Car Wars and Sam Vukas of Dealer eProcess. The three discuss the recent groundbreaking enhancements within digital marketing (including the partnership between Car Wars and Dealer eProcess!) and why dealers should be paying attention to this evolution. They also explain what GA4 is, why tracking and optimizing your call conversion data in GA4 is fundamental to your dealership's success, and how to properly prepare for a smooth transition.
Watch this FREE on-demand webinar to:
Cassie is the Chief Revenue Officer for Car Wars. She is responsible for driving revenue growth through strong partnerships with our dealer clients and partners, leveraging both the Car Wars Consulting and Sales teams. Cassie ran the Marketing and CRM divisions for Van Tuyl Group, the nation's largest privately held automotive group, for 11 years. She then led the marketing efforts to rebrand the group to Berkshire Hathaway Automotive when it was acquired in 2015. With twenty-two years in the automotive industry, she served as a district sales manager with AutoTrader.com and held positions as a regional sales manager, national sales trainer, national accounts director, and director of CRM sales at Who's Calling, Inc.
Jayah has worked at Call Box for 11 years serving in various capacities of consulting, digital marketing, and most recently project management. He enjoys working with the product and development team to deliver solutions to clients to help them Own the Phone. Fun fact: One of the first projects he led was Call Box's first phone call integration into Google Analytics back in 2012.
Sam Vukas is the Chief Operating Officer at Dealer eProcess. Since joining the team in 2015, Sam oversees product development and innovation. In his role, Sam serves automotive dealerships by identifying new ideas and best practices to accelerate their growth and grow the overall value to the shoppers. Prior to joining DEP, Sam worked at a dealership for years and worked his way up to being a Fixed Ops Director. He uses this industry experience to offer unparalleled support to DEP's clients looking to improve their business.