The Soft Phone Skills that Make a Huge Impact on Your Dealership's Bottom Line

When dealers recognize downward trends in handling phone ups, they'll often turn to technology to make immediate adjustments. They'll update ring groups, reorganize phone menus, tweak call routing, or make other technical improvements. While technology can be used to solve a variety of specific phone management issues, it's not always the appropriate solution. Instead, it's the people and processes that require refinement and coaching… but might be getting overlooked.

In our on-demand webinar, Car Wars' John Mitton will share why soft phone skills make such an impact when it comes to your dealership's bottom line and what you can do to improve them. You'll walk away from this webinar with actionable steps to make clear enhancements to phone handling skills and call outcomes.

In this free webinar, you'll discover:

The difference between process and technology when it comes to fixing gaps in phone handling
What soft phone skills are and why they have such an impact on your dealership's bottom line
Specific soft phone skills your team needs to keep in mind tied to Car Wars' CRISP metrics
Word tracks and best practices to ensure every phone up results in the desired outcome
How to create a culture of phone accountability and an appointment-driven mindset among your team
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John joined Car Wars in March 2018, and spent his first two years working with some of the top auto groups in Colorado and Utah. Now the Director of Sales Development, John trains, mentors, and coaches his team to help dealers identify and fix the areas of their phone process that are leading to lost revenue.