{"id":16691,"date":"2026-02-16T15:41:03","date_gmt":"2026-02-16T15:41:03","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=news&#038;p=16691"},"modified":"2026-02-16T15:41:55","modified_gmt":"2026-02-16T15:41:55","slug":"nada-2026-highlights","status":"publish","type":"news","link":"https:\/\/carwars.com\/main\/news\/nada-2026-highlights\/","title":{"rendered":"Car Wars Returns from NADA 2026 Highlighting Dealer Insights, Platform Enhancements, and Industry Leadership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16691\" class=\"elementor elementor-16691\" data-elementor-post-type=\"news\">\n\t\t\t\t<div class=\"elementor-element elementor-element-713b8a8a e-flex e-con-boxed e-con e-parent\" data-id=\"713b8a8a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbfbc28 elementor-widget elementor-widget-text-editor\" data-id=\"7bbfbc28\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">Dallas, TX |\u00a0February\u00a012, 2026\u00a0<\/span><span data-contrast=\"none\">\u2013\u00a0Car Wars returned from the NADA\u00a02026\u00a0Show after a productive week of conversations with dealers, partners, and industry leaders about the phone and how it is\u00a0actually being\u00a0used inside dealerships today.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Throughout the show, Car Wars met with dealers from across the country to review real performance data, exchange practical strategies, and\u00a0participate\u00a0in industry discussions centered on the evolving role of the phone, AI, and accountability in dealership operations.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b><span data-contrast=\"none\">What We Learned at NADA 2026<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The conversations\u00a0had\u00a0reinforced several clear themes, supported by Car Wars industry data:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Connect rates\u00a0remain\u00a0a critical challenge:\u00a0The average sales\u00a0Connect score in 2025 was 62.39%,\u00a0indicating\u00a0that a meaningful share of inbound calls\u00a0are\u00a0still not being answered\u00a0and\u00a0connected.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Missed opportunities are rarely prioritized: Even when buying signals are present, many missed calls are followed up inconsistently or too late to convert.\u00a0Only 44% of missed opportunity calls were\u00a0seized\u00a0in 2025.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI is everywhere, but expectations are higher:\u00a0Dealers are moving past experimentation and prioritizing reliable AI that delivers practical value through improved call coverage,\u00a0accurate\u00a0reporting, and measurable impact on connect rates and appointments booked.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Visibility drives accountability: Dealership leaders are increasingly focused on gaining clear, actionable insight into where calls break down, how routing decisions affect outcomes, and which missed opportunities deserve immediate\u00a0follow-up.<\/span><\/li>\n<\/ul>\n<h2>\u00a0<\/h2>\n<h2><b><span data-contrast=\"none\">Platform Enhancements Highlighted at the Show<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">At NADA, Car Wars\u00a0showcased\u00a0product releases designed to help dealerships act faster on the opportunities that matter most:<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Cari Receptionist: Cari Receptionist took a major step forward with new, expanded reporting that gives dealerships clear visibility into call handling, routing decisions, transfers, and outcomes.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cari Service Scheduler: Cari Service Scheduler continues to evolve with an AI foundation built specifically for dealership service operations, now supported by expanded DMS and scheduler integrations, deeper reporting, and new features that make it easier to book appointments, reduce manual workload, and scale scheduling with confidence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">AI-Powered Pursue Opportunity Index: Automatically surfaces the highest-intent callers by ranking your most valuable missed\u00a0opportunities,\u00a0so your team knows exactly which calls deserve immediate follow-up.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Fresh Up Call Tag:\u00a0<\/span><span data-contrast=\"auto\">Highlights first-time sales opportunity callers so your team can quickly\u00a0identify\u00a0and prioritize new business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Summarized Call\u00a0Coaching:\u00a0<\/span><span data-contrast=\"auto\">Agents get a weekly snapshot of outbound performance with clear wins, misses, and coaching insights driven by what\u00a0they\u2019ve\u00a0said on calls that week.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Car Wars also hosted a series of dealer panels and industry leader interviews at NADA, bringing real-world dealership perspectives to the forefront of the conversation. These sessions focused on phone performance, staffing challenges, and how dealers are using data and AI to drive measurable improvement.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Panelists and interview participants included industry experts such as\u00a0Allison Kemp, Marketing Director at Rich\u00a0Ford,\u00a0<\/span><span data-contrast=\"auto\">who\u00a0shared firsthand insights and how Car Wars consulting proactively fixes leaks in the phone process before they\u00a0impact\u00a0revenue.<\/span><\/p>\n<p><span style=\"color: #1394d7;\"><strong><em>\u201cCar Wars isn\u2019t just a vendor; they\u2019re a true partner. Their team works closely with us to make dynamic, data-driven recommendations and proactively fix leaks in our phone process, which has had a direct impact on our results.\u201d<\/em><\/strong><\/span><br \/><span data-contrast=\"auto\">\u2014 Allison Kemp, Rich Ford<\/span><\/p>\n<p><span data-contrast=\"none\">As the industry continues to evolve, Car Wars\u00a0remains\u00a0committed to helping dealerships turn phone conversations into results through reliable AI, clear reporting, and actionable insight.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe conversations we had at NADA were grounded in real data and real challenges dealerships are facing today,\u201d said Stephane Ferri, CEO of Car Wars. \u201cDealers are looking for practical solutions that help them answer more calls, follow up more effectively, and understand\u00a0what\u2019s\u00a0actually happening\u00a0on the phone. That focus continues to guide how we build and evolve our platform.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For more information on Car Wars\u2019 advanced AI solutions, please visit\u00a0<\/span><span style=\"text-decoration: underline;\"><span style=\"color: #1394d7; text-decoration: underline;\"><a style=\"color: #1394d7; text-decoration: underline;\" href=\"https:\/\/www.carwars.com\/main\/\"><strong>www.carwars.com<\/strong><\/a><\/span><\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663510e e-flex e-con-boxed e-con e-parent\" data-id=\"663510e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59cd908 elementor-widget elementor-widget-image\" data-id=\"59cd908\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-1024x1024.jpg\" class=\"attachment-large size-large wp-image-16661\" alt=\"\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-1024x1024.jpg 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-300x300.jpg 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-150x150.jpg 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-768x768.jpg 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-1536x1536.jpg 1536w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/02\/NADA-2026-Team-Photo-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6587,"template":"","class_list":["post-16691","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRISP Certification: The Key to Automotive Phone Skills Training<\/title>\n<meta name=\"description\" content=\"Transform your dealership&#039;s communication with Car Wars&#039; CRISP Certification Program. 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