{"id":7075,"date":"2025-04-03T20:47:38","date_gmt":"2025-04-03T20:47:38","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=news&#038;p=7075"},"modified":"2025-04-04T19:34:53","modified_gmt":"2025-04-04T19:34:53","slug":"car-wars-releases-data-detecting-4000-spike-in-dealership-calls-mentioning-tariffs","status":"publish","type":"news","link":"https:\/\/carwars.com\/main\/news\/car-wars-releases-data-detecting-4000-spike-in-dealership-calls-mentioning-tariffs\/","title":{"rendered":"Car Wars Releases Data Detecting 4,000% Spike in Dealership Calls Mentioning Tariffs\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dallas, TX | April 3, 2025<\/strong> \u2014 Car Wars, the leading provider of innovative phone solutions for automotive dealerships, has uncovered a significant shift in customer conversations. The mention of \u201ctariffs\u201d on dealership phone calls has increased nearly 4,000% when comparing&nbsp;the week of March 27, 2025, to just five weeks prior. While this is a remarkable increase, it\u2019s important to note that tariff-related calls only represent 1.26% of total calls in this sample segment during the week of March 27.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using Car Wars&#8217; advanced large language models, Car Wars audited dealership phone calls with customer-facing transcriptions and discovered a spike in the instance of calls referencing tariffs \u2013 from 918 mentions the week of February 20, 2025, to 36,955 the week of March 27, 2025 \u2013 using a limited, yet representative, subset of calls into and out of dealerships. During the same timeframe, mentions of tariffs by dealership staff, as opposed to customer mentions, spiked more than 67x, signaling a massive acceleration in volume. Furthermore, in this representative segment, the percentage of total dealership calls mentioning tariffs increased from 0.03% to 1.26% &#8211; a noteworthy but small segment of total calls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dealership staff are driving much of the tariff conversations \u2013 mentioning it nearly twice as often as customers. Many are using it as a strategic tool to build urgency and get buyers into the showroom. While it might seem like customers are leading the conversation, Car Wars data shows it\u2019s often the agent who brings it up first. Still, a 23x rise in customer mentions confirms there\u2019s interest and concern on both sides of the call.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis surge in tariff-related conversations is a clear signal dealers are proactively using timely market topics to engage buyers and drive them into the showroom,\u201d<\/em>\u00a0said Stephane Ferri, Chief Executive Officer at Car Wars. <em>\u201cDealerships need to be prepared with informed answers and strong phone processes to turn uncertainty into opportunity.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One dealer stated: <em>\u201cit felt like as many as 1 in 4 calls\u201d<\/em> over the weekend involved concerns about tariffs and potential vehicle pricing changes. The trend-based data from Car Wars\u2019 LLMs indicate the mentions of tariffs as a percentage of total calls continue to grow each day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe\u2019re closely tracking how this narrative is affecting dealership conversations,\u201d<\/em> said Matt Andrus, Chief Technology Officer at Car Wars. <em>\u201cBy surfacing these insights in real time, we\u2019re helping our dealer partners quickly adapt their messaging and improve outcomes on the phone.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car Wars is continuing to analyze supporting data, including total call volume, intent type, and booking rates on impacted calls. Car Wars will continue to help dealerships respond effectively during this time of heightened customer sensitivity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about how Car Wars can help your dealership navigate changing customer conversations and improve phone performance, visit <a class=\"link\" href=\"https:\/\/www.carwars.com\/main\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.carwars.com\/main\/<\/a>.&nbsp;<\/p>\n","protected":false},"featured_media":4909,"template":"","class_list":["post-7075","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Car Wars Releases Data Detecting 4,000% Spike in Dealership Calls Mentioning Tariffs\u00a0<\/title>\n<meta name=\"description\" content=\"Car Wars discovered that the mention of \u201ctariffs\u201d on dealership phone calls with customers has 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