{"id":18055,"date":"2026-05-14T17:00:35","date_gmt":"2026-05-14T17:00:35","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&p=18055"},"modified":"2026-05-15T15:28:31","modified_gmt":"2026-05-15T15:28:31","slug":"dealer-panel-auto-news-webinar","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/dealer-panel-auto-news-webinar\/","title":{"rendered":"Real Stories from the Dealer Floor: What Happened When They Got Serious About Phone Performance"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Watch Now<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/p>\n

What separates high-performing dealerships from the rest?\u00a0\u00a0It’s\u00a0how they handle every phone call, every lead, and every opportunity in their pipeline.<\/span>\u00a0<\/span><\/p>\n

In this session, originally hosted on Automotive News, George Lawton, Marketing Operations Manager at Schomp Automotive, and Marc McGurren, Platform Director of Opportunity Management at Keating, are joined by Cassie Broemmer, Chief Revenue Officer at Car Wars, to \u00a0pull back the curtain on how top dealers are optimizing their phone strategies to turn more opportunities into closed deals.<\/span><\/p>\n

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Reasons to watch now:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDiscover how top dealers are using AI to handle calls, follow-ups, and opportunities at scale <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLearn the phone mistakes that are silently killing deals and how to fix them fast <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSee real-world examples from Schomp Automotive and Keating on what AI implementation actually looks like <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWalk away with tactics you can apply immediately, regardless of your current tech stack <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUnderstand how to evaluate AI phone tools without getting lost in the hype <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tGain a competitive edge by learning what high-performing dealers are already doing that most aren't <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"George\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    George Lawton<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Schomp Automotive & HIVE Analytics, Marketing Operations Manager<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Marc McGurren<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Platform Director of Opportunity Management, Keating <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cassie\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Cassie Broemmer<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Chief Revenue Officer, Car Wars<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Top dealers reveal how AI and smarter phone strategies turn missed opportunities into closed deals. Learn what’s working now.<\/p>\n","protected":false},"featured_media":18048,"template":"","resource_categories":[88,77],"class_list":["post-18055","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_categories-on-demand-webinar","resource_categories-webinar"],"acf":[],"yoast_head":"\nReal Stories from the Dealer Floor: What Happened When They Got Serious About Phone Performance - Automotive Phone Solutions | Car Wars<\/title>\n<meta name=\"description\" content=\"Top dealers reveal how AI and smarter phone strategies turn missed opportunities into closed deals. 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