{"id":19820,"date":"2026-07-23T16:52:57","date_gmt":"2026-07-23T16:52:57","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=19820"},"modified":"2026-07-23T18:33:45","modified_gmt":"2026-07-23T18:33:45","slug":"2026-mid-year-review","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/2026-mid-year-review\/","title":{"rendered":"2026 Mid-Year Review: Dealership Phone Performance Trends &#038; Benchmarks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19820\" class=\"elementor elementor-19820\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfca1c e-con-full e-flex e-con e-child\" data-id=\"5dfca1c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd51b51 elementor-widget elementor-widget-image\" data-id=\"fd51b51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1500\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book.png\" class=\"attachment-full size-full wp-image-19826\" alt=\"\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book.png 1875w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book-300x240.png 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book-1024x819.png 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book-768x614.png 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2026\/07\/2026-Mid-Year-Study_Book-1536x1229.png 1536w\" sizes=\"auto, (max-width: 1875px) 100vw, 1875px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317bd9d elementor-widget elementor-widget-text-editor\" data-id=\"317bd9d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Download the report and <span class=\"highlight\">see what the data reveals<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a31b0 e-flex e-con-boxed e-con e-parent\" data-id=\"a7a31b0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f822a elementor-widget elementor-widget-text-editor\" data-id=\"10f822a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><b><span data-contrast=\"auto\">The numbers are in.<\/span><\/b><span data-contrast=\"auto\">\u00a0The first half of 2026 brought new challenges, shifting customer behaviors, and a few surprising changes in dealership phone performance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Drawing from millions of dealership phone interactions, this report uncovers the trends shaping the industry, highlights where opportunities are being won or\u00a0lost and\u00a0reveals the benchmarks dealerships should be measuring against as they head into the second half of the year.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e23363 e-flex e-con-boxed e-con e-child\" data-id=\"9e23363\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3816c elementor-widget elementor-widget-heading\" data-id=\"ca3816c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In This Report:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdeec33 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cdeec33\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mid-year dealership phone performance benchmarks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key metrics shaping customer conversations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Opportunities to improve the customer experience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practical insights to help finish 2026 strong<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acf8c1 elementor-widget elementor-widget-text-editor\" data-id=\"7acf8c1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW169728741 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW169728741 BCX8\">Whether\u00a0<\/span><span class=\"NormalTextRun SCXW169728741 BCX8\">you&#8217;re<\/span><span class=\"NormalTextRun SCXW169728741 BCX8\"> measuring your dealership against industry benchmarks or looking for new ways to improve phone performance, this report provides the data and insights to help guide your strategy.<\/span><\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore dealership trends, benchmarks and growth opportunities revealed through millions of phone interactions in this mid-year industry report.<\/p>\n","protected":false},"featured_media":19822,"template":"","resource_categories":[83,92],"class_list":["post-19820","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_categories-e-books-reports","resource_categories-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026 Mid-Year Review: Dealership Phone Performance Trends<\/title>\n<meta name=\"description\" content=\"Explore dealership trends, benchmarks and growth opportunities revealed through millions of phone interactions in this mid-year industry report.\" \/>\n<meta name=\"robots\" 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