{"id":5780,"date":"2022-08-24T21:28:01","date_gmt":"2022-08-24T21:28:01","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=5780"},"modified":"2025-11-06T16:44:54","modified_gmt":"2025-11-06T16:44:54","slug":"4-tips-on-delivering-top-customer-experiences-in-service","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/4-tips-on-delivering-top-customer-experiences-in-service\/","title":{"rendered":"4 Tips on Delivering Top Automotive Customer Experiences in Service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5780\" class=\"elementor elementor-5780\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a50b5 e-flex e-con-boxed e-con e-parent\" data-id=\"f5a50b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97cda36 elementor-widget elementor-widget-text-editor\" data-id=\"97cda36\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many dealerships state that their Service Departments are packed full of customers. As the Service demand has skyrocketed this summer and is predicted to continue that way for months, automotive dealers wonder what they can do to stand out from the competition and keep customers coming back after the market eventually settles. The solution: <i>customer experience.<\/i><\/p><p>Customer experience is key in many B2C industries &#8212; including automotive.\u00a0<strong><a class=\"link\" href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener\">90% of Americans use customer service experience as a factor in deciding whether to do business with a company.<\/a><\/strong>\u00a0<span style=\"background-color: rgba(56, 56, 56, 0); text-align: var(--text-align);\">With that statistic in mind, here are 4 tips automotive dealers should apply in their Service Departments to deliver most positive customer experiences:<\/span><\/p><div class=\"indent\"><h4><span class=\"number\">1<\/span> Set expectations.<\/h4><p>From the moment the customer calls into the Service Department or walks through the doors of the dealership, he or she should know what to expect. When a customer is inquiring about a maintenance request, Service teams should be able to break down the next steps to the customer such as the cost of the service, the estimated time it will take, the method and frequency in which the customer will be updated on their vehicle\u2019s status, and anything needed from the customer upon pickup. Setting expectations creates a much smoother customer service experience and eliminates typical questions the customer would have early on in the process.<\/p><h4><span class=\"number\">2<\/span> Provide frequent, clear, and concise updates.<\/h4><p>After setting expectations with the customer, it\u2019s important to follow through on them. One of those expectations is how vehicle status updates will be provided. When customers are left in the dark, not knowing the status of their vehicle or when it\u2019ll be ready to pick up, they can become understandably frustrated. Having a process in place, whether it&#8217;s through an automated texting platform or advisors physically calling a customer, providing vehicle status updates makes sure the customer is aware of what\u2019s happening with his or her vehicle. For services under a day, don\u2019t let more than 2 hours go by without an update. For repair orders longer than a day, don\u2019t go a full day without an update. The customer can then plan accordingly on when and how they can return to the dealership to pick up their vehicle. Timely vehicle status updates replace worry with understanding \u2013 and customers will appreciate those efforts.<\/p><h4><span class=\"number\">3<\/span> Be honest when things go wrong.<\/h4><p>Bad news is not fun to give. Whether it\u2019s due to a misquoted price estimate or a part no longer in stock, these factors can damage the customer service experience if not handled properly. Things can go wrong outside of our control. However, reporting the issue to the customer as it arises is something that can be controlled. Instead of avoiding the call to give a customer bad news, understand that this is an opportunity to sympathize with the customer, apologize for the delay, and offer a solution. For example, let\u2019s say a customer&#8217;s radiator is leaking and needs to be replaced. After the customer drops off their vehicle and leaves the dealership, the Service team finds out the part they have in stock does not fit that customer\u2019s specific vehicle and the part needed won\u2019t be delivered until the next day. Immediately call the customer and inform them of the situation, apologize for the mistake, offer the customer the solution of a free loaner vehicle, and assist with getting that arranged. The customer may still be upset, but it\u2019s much easier to acknowledge the problem early and offer a potential solution as opposed to letting more time pass by.<\/p><h4><span class=\"number\">4<\/span> Gather immediate feedback.<\/h4><p>One of the best ways to know how a Service Department is performing is by seeing what customers are saying about it. Rather than sending a follow-up email with a survey to rate his or her service experience, have the customer complete a survey before leaving the Service drive. Advisors can provide a summary of the work done on the customer\u2019s vehicle and hand the customer a tablet to rate their experience. The number of responses will not only increase, but the quality of the feedback will be strong due to the experience being top of mind for the customer. Furthermore, depending on tools in place, this data can be sent to CRM. Service managers can then use this reporting to implement process changes to create improvements in the Service Department.<\/p><\/div><p>Although times are good in the Service industry, this shouldn\u2019t be a reason to settle. Take advantage of the current market and give customers the best experience.\u00a0<strong><a class=\"link\" href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener\">89% of consumers are more likely to make another purchase after a positive customer service experience.<\/a><\/strong>\u00a0Emphasizing customer experience can help sustain traffic beyond the Service surge.<\/p><p>Learn more about how Car Wars is helping automotive customer Service Departments Own\u00a0the Phone and navigate market changes and trends at\u00a0<a class=\"link\" href=\"https:\/\/www.carwars.com\/home\/service\/\" target=\"_blank\" rel=\"noopener\">carwars.com\/service<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elevate your automotive customer service experiences with expert tips to improve satisfaction and create memorable interactions in your service department.<\/p>\n","protected":false},"featured_media":11977,"template":"","resource_categories":[82,108],"class_list":["post-5780","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_categories-blog","resource_categories-service-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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