{"id":8398,"date":"2024-06-12T17:33:51","date_gmt":"2024-06-12T17:33:51","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=8398"},"modified":"2025-11-03T20:30:37","modified_gmt":"2025-11-03T20:30:37","slug":"schomp-marketing-webinar","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/schomp-marketing-webinar\/","title":{"rendered":"Capitalizing on Organic Marketing &#038; Trusting Your Data with Schomp Automotive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8398\" class=\"elementor elementor-8398\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3806151 e-con-full e-flex e-con e-child\" data-id=\"3806151\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb2105 elementor-widget elementor-widget-image\" data-id=\"efb2105\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"638\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/06\/Schomp-Automotive-OD-Webinar_laptop.png\" class=\"attachment-full size-full wp-image-8405\" alt=\"laptop\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/06\/Schomp-Automotive-OD-Webinar_laptop.png 1106w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/06\/Schomp-Automotive-OD-Webinar_laptop-300x173.png 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/06\/Schomp-Automotive-OD-Webinar_laptop-1024x591.png 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/06\/Schomp-Automotive-OD-Webinar_laptop-768x443.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b77edd7 e-flex e-con-boxed e-con e-parent\" data-id=\"b77edd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-550e1d7 elementor-widget elementor-widget-text-editor\" data-id=\"550e1d7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Boosting brand recognition, driving unpaid social engagement, and increasing organic website traffic are essential strategies for any dealership&#8217;s success. Are you prioritizing these in your dealership, and optimizing them correctly? If not, it&#8217;s time to take action. Watch now to explore how these strategies can elevate your market position, attract more customers, and enhance your overall brand presence.<\/p>\n<p>In this on-demand webinar hosted by Digital Dealer, Car Wars&#8217; Hayden Baechle, Client Success Manager, and Jordan Patterson, Sales Director, join George Lawton the Marketing Operations Manager at Schomp Automotive Group &amp; Hive Analytics, to discuss crucial topics like SEO, emails, social media, content creation, website conversions, key KPIs, and how Dynamic Number Insertion (DNI) can bridge visibility gaps in your organic traffic metrics. Engage with real-world examples and practical tips to elevate your dealership&#8217;s marketing efforts and drive tangible results.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edc8461 e-flex e-con-boxed e-con e-child\" data-id=\"edc8461\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5232 elementor-widget elementor-widget-heading\" data-id=\"2ac5232\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Watch this webinar to expand your knowledge on:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2641c2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d2641c2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Effective strategies for increasing unpaid social engagement and organic website traffic to maximize visibility and customer reach.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The critical importance of clean data for accurate metric measurement is and what its impact on optimizing marketing strategies.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Insights to leveraging, tracking, and enhancing brand marketing to boost recognition and drive dealership growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How tracking campaign outcomes at your dealership can bridge visibility gaps in organic traffic, providing comprehensive insights into marketing performance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ffe4ac e-con-full e-flex e-con e-child\" data-id=\"3ffe4ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4f6ccc7 e-flex e-con-boxed e-con e-child\" data-id=\"4f6ccc7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cdef1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f8cdef1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0bb3d e-flex e-con-boxed e-con e-child\" data-id=\"5a0bb3d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd6e4ef e-con-full e-flex e-con e-child\" data-id=\"dd6e4ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0269170 elementor-widget elementor-widget-image\" data-id=\"0269170\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jordan-patterson-b37182a9\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/01\/jordan-patterson.jpg\" class=\"attachment-large size-large wp-image-7529\" alt=\"Jordan Patterson\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/01\/jordan-patterson.jpg 1000w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/01\/jordan-patterson-300x300.jpg 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/01\/jordan-patterson-150x150.jpg 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/01\/jordan-patterson-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c423e e-flex e-con-boxed e-con e-child\" data-id=\"28c423e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f634b7b elementor-widget elementor-widget-text-editor\" data-id=\"f634b7b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jordan Patterson<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8894eaa elementor-widget elementor-widget-text-editor\" data-id=\"8894eaa\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sales Director<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bba17 elementor-widget elementor-widget-text-editor\" data-id=\"c5bba17\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jordan has spent the past eight years at Car Wars helping dealers, across the country, improve their bottom line with better phone processes. He received his undergraduate at Dallas Baptist University where he met and married his wife, Kaitlin. They have two boys, Davis &amp; Silas. He continues to passionately address the status quo of dealership phone handling and helps automotive leaders achieve the results they really want.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e444abd e-con-full e-flex e-con e-child\" data-id=\"e444abd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-db4a309 e-flex e-con-boxed e-con e-child\" data-id=\"db4a309\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eca120 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3eca120\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a956f89 e-flex e-con-boxed e-con e-child\" data-id=\"a956f89\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78495fd e-con-full e-flex e-con e-child\" data-id=\"78495fd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09a107b elementor-widget elementor-widget-image\" data-id=\"09a107b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/haydenbaechle\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-1024x1024.jpg\" class=\"attachment-large size-large wp-image-7793\" alt=\"Hayden Baechle\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-1024x1024.jpg 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-300x300.jpg 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-150x150.jpg 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-768x768.jpg 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-1536x1536.jpg 1536w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/HaydenBaechle-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34f6908 e-flex e-con-boxed e-con e-child\" data-id=\"34f6908\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7615049 elementor-widget elementor-widget-text-editor\" data-id=\"7615049\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hayden Baechle<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23dff4c elementor-widget elementor-widget-text-editor\" data-id=\"23dff4c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Client Success Consultant<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356806c elementor-widget elementor-widget-text-editor\" data-id=\"356806c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since joining Car Wars in August 2021, Hayden Baechle has been dedicated to helping dealers maximize the value of Car Wars. Leveraging his skills in account management, communication, customer experience, and relationship building, Hayden ensures client success. An Oklahoma State University Marketing and Entrepreneurship alumnus, Hayden uses his expertise to drive exceptional results for our clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bcd779 e-con-full e-flex e-con e-child\" data-id=\"1bcd779\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b33b71 e-flex e-con-boxed e-con e-child\" data-id=\"1b33b71\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee08c1d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ee08c1d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e4f5d e-flex e-con-boxed e-con e-child\" data-id=\"18e4f5d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-971574c e-con-full e-flex e-con e-child\" data-id=\"971574c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-096a5b0 elementor-widget elementor-widget-image\" data-id=\"096a5b0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/haydenbaechle\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"238\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/01\/george_lawton-modified.png\" class=\"attachment-large size-large wp-image-2247\" alt=\"George Lawton\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/01\/george_lawton-modified.png 238w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/01\/george_lawton-modified-150x150.png 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/01\/elementor\/thumbs\/george_lawton-modified-qir4nypaihosnq4hzvm19xvl9nx8835grziuxuq02w.png 100w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c3e712 e-flex e-con-boxed e-con e-child\" data-id=\"0c3e712\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6b4a9 elementor-widget elementor-widget-text-editor\" data-id=\"4d6b4a9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>George Lawton<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280f82d elementor-widget elementor-widget-text-editor\" data-id=\"280f82d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Schomp Automotive &amp; HIVE Analytics,<br \/>Marketing Operations Manager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841f0fc elementor-widget elementor-widget-text-editor\" data-id=\"841f0fc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>George began his career in the Automotive Industry in 2007 and has filled roles in sales, management, operations, and marketing. His well-rounded experience in the field has provided him with unique insights into understanding cause-and-effect trends that directly affect the overall industry. George naturally looks at the word holistically; his passion for data analysis and causality have been catalysts in creating systems and processes that improve KPIs and boost success metrics. Outside the office, George enjoys studying philosophy and astronomy, spending time outdoors with his wife and two doodles, and he&#8217;s likely wearing stylish socks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watch this on-demand webinar with George Lawton for actionable insights to elevate your dealership&#8217;s marketing efforts and drive tangible results.<\/p>\n","protected":false},"featured_media":11798,"template":"","resource_categories":[88,77],"class_list":["post-8398","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_categories-on-demand-webinar","resource_categories-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capitalizing on Organic Marketing &amp; Trusting Your Data | Car Wars<\/title>\n<meta name=\"description\" content=\"Watch this on-demand webinar with George Lawton for actionable insights to elevate your dealership&#039;s marketing efforts and drive tangible results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carwars.com\/main\/resources\/schomp-marketing-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capitalizing on Organic Marketing &amp; 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