{"id":8665,"date":"2023-02-02T18:07:32","date_gmt":"2023-02-02T18:07:32","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=8665"},"modified":"2025-11-04T17:45:17","modified_gmt":"2025-11-04T17:45:17","slug":"webinar-series-staff-retention","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/webinar-series-staff-retention\/","title":{"rendered":"Staff Retention 101: Developing, Training, and Incentivizing Your Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8665\" class=\"elementor elementor-8665\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3806151 e-con-full e-flex e-con e-child\" data-id=\"3806151\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb2105 elementor-widget elementor-widget-image\" data-id=\"efb2105\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"638\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Staff-Retention-Webinar_laptop.png\" class=\"attachment-full size-full wp-image-8671\" alt=\"laptop\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Staff-Retention-Webinar_laptop.png 1106w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Staff-Retention-Webinar_laptop-300x173.png 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Staff-Retention-Webinar_laptop-1024x591.png 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Staff-Retention-Webinar_laptop-768x443.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b77edd7 e-flex e-con-boxed e-con e-parent\" data-id=\"b77edd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-550e1d7 elementor-widget elementor-widget-text-editor\" data-id=\"550e1d7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>According to\u00a0<a class=\"link\" href=\"https:\/\/www.nada.org\/nada\/research-and-data\/nada-dealership-workforce-study\" target=\"_blank\" rel=\"noopener\">NADA&#8217;s recent workforce study<\/a>, dealership staff turnover is at a record low. However, a predicted recession looms on the horizon, and turnover will undoubtedly increase as your Sales team seeks out the high profits they have become accustomed to. Similarly, your technicians will seek out opportunities that pay top dollar. Prepare your dealership and hold onto your best staff by assisting in developing their careers, providing training opportunities, creating a positive workplace, and presenting incentives to keep staff motivated.<\/p>\n<p>Watch Car Wars&#8217; Jennifer Carroll and Barbie Brand in the second webinar of our expert series. This expert series includes three unique webinars with different topics and hosts! Each webinar host is an expert in their field and discussed one of three current hot topics in the automotive industry.<\/p>\n<p>In this live webinar, Jennifer and Barbie, our consulting experts, will discuss one of the biggest challenges across the industry \u2014 staff retention. They will provide actionable steps to help develop your staff and reducing churn. Referencing proven strategies from dealers they work with, our experts will share how top managers keep staff motivated and confident in their roles.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edc8461 e-flex e-con-boxed e-con e-child\" data-id=\"edc8461\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5232 elementor-widget elementor-widget-heading\" data-id=\"2ac5232\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">After this FREE webinar, you'll walk away with:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2641c2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d2641c2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Specific training strategies that will instill confidence in your team in customer-facing interactions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tactics to improve the application and results of coaching sessions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Career development strategies to increase staff retention<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Proven incentives that will motivate your agents and encourage healthy competition<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ffe4ac e-con-full e-flex e-con e-child\" data-id=\"3ffe4ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4f6ccc7 e-flex e-con-boxed e-con e-child\" data-id=\"4f6ccc7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cdef1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f8cdef1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0bb3d e-flex e-con-boxed e-con e-child\" data-id=\"5a0bb3d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd6e4ef e-con-full e-flex e-con e-child\" data-id=\"dd6e4ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0269170 elementor-widget elementor-widget-image\" data-id=\"0269170\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jennifer-carroll-mccracken-3ab169123\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-1024x1024.jpg\" class=\"attachment-large size-large wp-image-7792\" alt=\"Jennifer McCracken\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-1024x1024.jpg 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-300x300.jpg 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-150x150.jpg 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-768x768.jpg 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-1536x1536.jpg 1536w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2024\/09\/JenniferMcCracken-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c423e e-flex e-con-boxed e-con e-child\" data-id=\"28c423e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f634b7b elementor-widget elementor-widget-text-editor\" data-id=\"f634b7b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jennifer Carroll<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8894eaa elementor-widget elementor-widget-text-editor\" data-id=\"8894eaa\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>National Account Manager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bba17 elementor-widget elementor-widget-text-editor\" data-id=\"c5bba17\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jennifer is a National Accounts Manager at Car Wars with 12 years&#8217; experience in the Auto Industry. She specializes in building and maintaining dealer relationships and helping improve their day-to-day business and staying CRISP on the phone.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17d9284 e-con-full e-flex e-con e-child\" data-id=\"17d9284\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a1319e6 e-flex e-con-boxed e-con e-child\" data-id=\"a1319e6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75eabf8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75eabf8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f415c e-flex e-con-boxed e-con e-child\" data-id=\"32f415c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c10b5b e-con-full e-flex e-con e-child\" data-id=\"9c10b5b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9639487 elementor-widget elementor-widget-image\" data-id=\"9639487\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/barbiebrand\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8675\" alt=\"Barbie Brand\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-1024x1024.jpg 1024w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-300x300.jpg 300w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-150x150.jpg 150w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-768x768.jpg 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-1536x1536.jpg 1536w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/02\/Barbie-Brand-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc61ef6 e-flex e-con-boxed e-con e-child\" data-id=\"bc61ef6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c81a0a elementor-widget elementor-widget-text-editor\" data-id=\"7c81a0a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Barbie Brand<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b49f51 elementor-widget elementor-widget-text-editor\" data-id=\"4b49f51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>National Account Executive<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7616be elementor-widget elementor-widget-text-editor\" data-id=\"c7616be\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Barbie has over 20 years&#8217; experience in the Auto Industry including 10+ years with Cox Automotive and 6 years at DealerOn, a leading website, SEO, and SEM provider. Having also worked here at Car Wars in 2012, she rejoins the Car Wars family as the National Account Executive. Barbie prides herself on her lifelong partnerships with dealers and looks to help improve their day-to-day business with her industry knowledge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this webinar, consulting experts Jennifer Carroll and Barbie Brand discuss one of the biggest challenges across the industry \u2014 staff retention. They provide actionable steps to help develop your staff and reducing churn.<\/p>\n","protected":false},"featured_media":11855,"template":"","resource_categories":[88,77],"class_list":["post-8665","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource_categories-on-demand-webinar","resource_categories-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Staff Retention 101: Developing, Training, and Incentivizing Your Team<\/title>\n<meta name=\"description\" content=\"In this webinar, consulting experts Jennifer Carroll and Barbie Brand discuss one of the biggest challenges across the industry \u2014 staff retention. 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