{"id":8857,"date":"2025-05-19T20:43:50","date_gmt":"2025-05-19T20:43:50","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=8857"},"modified":"2026-03-30T16:18:45","modified_gmt":"2026-03-30T16:18:45","slug":"customer-journey-ebook","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/customer-journey-ebook\/","title":{"rendered":"How to Win the Deal on the First Call: Uncover the Truth About the Most Critical (and Most Mismanaged) Tool at your Dealership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8857\" class=\"elementor elementor-8857\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfca1c e-con-full e-flex e-con e-child\" data-id=\"5dfca1c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd51b51 elementor-widget elementor-widget-image\" data-id=\"fd51b51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"2000\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover.png\" class=\"attachment-full size-full wp-image-8883\" alt=\"Customer Journey eBook Cover\" srcset=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover.png 1502w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover-225x300.png 225w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover-769x1024.png 769w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover-768x1023.png 768w, https:\/\/carwars.com\/main\/wp-content\/uploads\/2025\/05\/Customer-Journey-eBook-Cover-1154x1536.png 1154w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317bd9d elementor-widget elementor-widget-text-editor\" data-id=\"317bd9d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Download the <span class='highlight'>free e-book<\/span>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a31b0 e-flex e-con-boxed e-con e-parent\" data-id=\"a7a31b0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130f32d elementor-widget elementor-widget-html\" data-id=\"130f32d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/u4w9r9f9hy.js\" async type=\"module\"><\/script><style>wistia-player[media-id='u4w9r9f9hy']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/u4w9r9f9hy\/swatch'); display: block; filter: blur(5px); padding-top:52.29%; }<\/style> <wistia-player media-id=\"u4w9r9f9hy\" aspect=\"1.9123505976095618\"><\/wistia-player>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f822a elementor-widget elementor-widget-text-editor\" data-id=\"10f822a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Innovative automotive selling techniques continue to emerge and evolve, yet one tool remains a constant and critical part of the sales process: the phone. Whether it&#8217;s a customer calling to schedule service, inquire about a vehicle, or request more information, the phone remains a vital touchpoint in the prospective customer&#8217;s journey.<\/p>\n<p>But what happens when that call experience breaks down?<\/p>\n<p>Many dealerships understand the importance of the phone in both Sales and Service; however, understanding isn&#8217;t the same as execution. Without the right processes and technology in place, calls continue to slip through the cracks and potential sales and ROs are lost. Car Wars not only has the data but also provides proven tools and strategies to help dealerships fix these gaps and capture more opportunities.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e23363 e-flex e-con-boxed e-con e-child\" data-id=\"9e23363\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3816c elementor-widget elementor-widget-heading\" data-id=\"ca3816c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Read now to uncover:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdeec33 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cdeec33\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A customer journey analysis to understand what actually happens when a customer calls into your dealership \u2014 and the competition.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The most common phone handling breakdowns and how to correct them<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tips to implement impactful solutions today to improve and capitalize on every phone-up<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">And more!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you confident in how inbound calls are handled at your dealership? 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