{"id":9826,"date":"2023-08-03T15:30:02","date_gmt":"2023-08-03T15:30:02","guid":{"rendered":"https:\/\/carwars.com\/main\/?post_type=resources&#038;p=9826"},"modified":"2026-03-02T17:42:14","modified_gmt":"2026-03-02T17:42:14","slug":"niello-case-study","status":"publish","type":"resources","link":"https:\/\/carwars.com\/main\/resources\/niello-case-study\/","title":{"rendered":"Sustaining Tradition: How The Niello Company Utilizes Car Wars for More Than Just Tracking Calls"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9826\" class=\"elementor elementor-9826\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc9501 e-flex e-con-boxed e-con e-parent\" data-id=\"9cc9501\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80a6234 e-flex e-con-boxed e-con e-child\" data-id=\"80a6234\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52019e9 elementor-widget elementor-widget-text-editor\" data-id=\"52019e9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Niello Company, located in Sacramento, is the area&#8217;s largest automotive group with ten dealership locations and more than 700 employees. Niello is committed to providing distinctive automotive products and exceptional service to their customers \u2014 which starts on the phone.<\/p><p>When Dennis Gingrich, Sales and Finance Director, started at Niello, he knew a call tracking solution was essential to the group&#8217;s continued growth. When Dennis turned to Car Wars to fulfill this organizational need, he found a vendor partner that was able to provide much more than just phone call metrics. Both Dennis and Kristen Long, Sales and Finance Director at Niello, believe the phone is the most critical tool at a dealership&#8217;s disposal. With the help of Car Wars&#8217; CRISP metrics, The Niello Company is able to hold salespeople to a higher standard. Since implementing Car Wars, Niello has captured thousands of leads that were not being logged in CRM and achieved an overall improvement in inventory turn rate and closing ratios.<\/p><p><b>This case study presents:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe68bd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cfe68bd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Niello uses Car Wars to salvage missed opportunities and improve closing ratios.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The importance of leveraging Car Wars' tools in overall employee development.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real metrics and growth Niello stores have achieved with the help of Car Wars.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Car Wars has improved employee phone skills and how its CRISP metrics extend beyond simply tracking calls.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15956d4 e-con-full e-flex e-con e-child\" data-id=\"15956d4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bacfb0 elementor-widget elementor-widget-pdfjs-viewer\" data-id=\"0bacfb0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"pdfjs-viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe loading=\"lazy\" width=\"\" height=\"700\" src=\"https:\/\/carwars.com\/main\/wp-content\/plugins\/pdfjs-viewer-for-elementor\/\/assets\/js\/pdfjs\/web\/viewer.html?file=https:\/\/carwars.com\/main\/wp-content\/uploads\/2023\/08\/CWNielloCaseStudy.pdf\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e489bb elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7e489bb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/assets-cdn.carwars.com\/websites\/landing-pages\/CW+Niello+Case+Study_Digital.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0d3920 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d3920\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80146e elementor-widget elementor-widget-image\" data-id=\"e80146e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/carwars.com\/main\/wp-content\/uploads\/elementor\/thumbs\/crisp-badge-r93ojev4x020upqzqfrui31rqzszkjrrdb4sdh5xxc.png\" title=\"crisp-badge\" alt=\"crisp-badge\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26acf15 elementor-widget elementor-widget-text-editor\" data-id=\"26acf15\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want to learn more about how Car Wars can help your dealership capture more leads and improve your employees&#8217; phone skills?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccae97 elementor-widget elementor-widget-text-editor\" data-id=\"4ccae97\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" 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You may unsubscribe at any time.\r\n  <\/div>\r\n\r\n  <div class=\"cf-turnstile-wrapper\">\r\n    <div class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAAAVKpY28VzYbX6Fe\"><\/div>\r\n  <\/div>\r\n\r\n  <div class=\"carwars-gf-feedback\"><\/div>\r\n\r\n  <div class=\"carwars-gf-submit-container\">\r\n        <button class=\"carwars-gf-btn-dynamic\" type=\"button\">\r\n      SCHEDULE A DEMO    <\/button>\r\n  <\/div>\r\n<\/form>\r\n\r\n<script>\r\n  (function() {\r\n    jQuery(document).ready(function() {\r\n\r\n      \/\/ Email validation regex\r\n      function isValidEmailAddress(emailInput) {\r\n        var pattern = \/^([a-z\\d!#$%&'*+\\-\\\/=?^_`{|}~\\u00A0-\\uD7FF\\uF900-\\uFDCF\\uFDF0-\\uFFEF]+(\\.[a-z\\d!#$%&'*+\\-\\\/=?^_`{|}~\\u00A0-\\uD7FF\\uF900-\\uFDCF\\uFDF0-\\uFFEF]+)*|\"((([ \\t]*\\r\\n)?[ 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