OEMs and states exhibit diverse patterns in phone calls and text interactions, providing dealers with the means to enhance their strategies for engaging customers and boosting automotive appointment conversions. The precise number of calls and texts suggested to secure a booked appointment differs across dealerships, and by understanding where your dealership falls, you can enhance communication efficiency.
How many inbound and outbound calls does it take your dealership to book a firm appointment? What about texts?
In this FREE data study, Car Wars compiles top automotive phone call conversion trends from 2020 to 2022 by analyzing thousands of dealerships' phone communication metrics. The study describes in-depth trends that will improve your appointment conversions, improve inbound and outbound communication efforts, and boost the customer experience.