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When a customer calls your dealership, the experience starts the moment the phone is answered. Equipping your team with the right phone skills is not just good service. It is a direct boost to your bottom line.
In this on-demand webinar originally hosted on Automotive News, you will learn practical, repeatable phone tactics that create consistent, trust-building interactions with every caller. Whether you lead a BDC, manage sales, or handle calls yourself, you will walk away knowing exactly how to:
- How to set the right tone from the moment the phone is answered to build immediate trust
- Techniques to quickly identify and prioritize high-value leads for faster follow-up
- Proven methods to handle common objections and keep customers engaged on the call
- Ways to create consistency across your team so every call delivers a great experience
Brett Spelker
Regional Sales Director
With over six years at Car Wars consulting on phone processes in both Variable and Fixed Ops, Brett has guided top dealer groups like McGovern, VIP, Paul Miller, Empire, and Atlantic to measurable performance gains. His background in BI and Analytics adds a fresh, data-driven approach to monetizing phone solutions.
Hayden Baechle
National Account Consultant
Since 2021, Hayden has helped dealers maximize the value of Car Wars, combining account management expertise with a deep focus on customer experience. An Oklahoma State University Marketing and Entrepreneurship graduate, he is passionate about helping dealerships drive real results.
