Dallas, TX | February 13, 2023 — Car Wars introduced a newly designed Automotive Website Conversion Report that provides visibility on the originating source for calls placed by customers directly from a dealership’s website or Google Ad by using data-tracking metrics.
As the industry-leading call tracking and phone solutions provider, Car Wars understands the importance of powerful data, yet believes that automotive business owners and managers shouldn’t need an advanced marketing degree to understand that data. That is why the Website Conversion Report is designed to show the various paid sources customers are clicking from to reach an automotive dealership’s website and initiate a phone call. Furthermore, phone calls are analyzed to reveal true sales opportunities and evaluate the success of online placements.
By focusing on a simplified way to deliver powerful data, Car Wars’ human review and categorization identifies actionable sales opportunities from advertising campaigns. The Automotive Website Conversion Report’s clear and concise data can:
- Categorize appointment opportunities and booked appointments by paid source, UTM variable, and call extension
- Compare Session and Call Conversion trends easily by combining them into one graph
- Provide UTM reporting for visibility into calls based on extension
- Compare paid calls to total calls for context of paid conversions
- Locate calls placed from ads, Call Extensions, in a separate section
- Download all data in readily available report
Not only does Car Wars identify what source a lead comes from, but also leverages a combination of human reviewers and AI to review that call to then serve up those Sales opportunities.
“Reading confusing data reports and analytics can be overwhelming and time consuming for busy dealers,” Executive Vice President of Product and Marketing Jackie Bowers explains. “We at Car Wars know that the phones are important when it comes to booking new appointments, so we decided to create a simpler report that provides insight on what sources these calls are coming from. Our hope is that this encourages our clients to feel empowered to take charge of their data and get actionable results.”
Car Wars prides itself on being the automotive industry’s leading provider when it comes to making data that is accessible and easy to understand. Being at the forefront of technology, Car Wars continues to break barriers and find solutions to generate optimal phone performance for its clients. To see the newly designed Automotive Website Conversion Reports, log into Car Wars and click the Website Conversion report from the Dashboard or sidebar.