Dallas, TX | May 2020 — Car Wars and Car Now announce an SMS integration that allows inbound and outbound communication on a Car Wars text-enabled line to take place within CarNow.
Car Wars tracks and records inbound and outbound calls and text messages to and from dealerships. It leverages human reviews and artificial intelligence to equip Sales and Service departments to make the most of every lead coming in through the phone. As more consumers expect to communicate via text message, it’s critical that dealerships text-enable their most visible phone numbers to capture inbound texts and handle those texts with speed.
CarNow, a leading provider of live customer engagement solutions, can now receive texts to Car Wars lines in their MessageNow managed messenger product. When this communication takes place within CarNow, dealership teams see and respond to texts in the same place as other traffic from customers. Dealers can also take advantage of CarNow’s white-glove service to have CarNow agents answer inbound texts.
“Consumer trends are resulting in a higher number of text messages, and consumers expect phone numbers to be textable. We’ve found when our dealer clients enable their outbound caller ID (the line customers see when a dealership places an outbound call), they’re actually getting a lot of text responses from customers on those lines which would’ve otherwise gone unseen. It’s common to see a text message like ‘On a call, call me in an hour,’ from a customer. Likewise, customers expect to be able to text a line on your website and get responses,” says Teresa Bordenet, Senior Director, Business Development at Car Wars, “Our new integration with CarNow enables dealerships to see and handle those texts from customers more quickly because they’re already in the platform and have processes in place to answer communication from there.”
Consumers benefit from this new integration as well. The dealerships they’re communicating with now have access and tools to respond more quickly and send rich content to help meet their needs.
It’s critical that consumers are able to reach dealers through the communication channel they choose and that they can connect and speak with a live person. The integration between Car Wars and CarNow ensures dealers aren’t missing texts from interested customers.
About CarNow
CarNow is the market leader in tailored digital retailing solutions for dealers. Our live products engage car shoppers, keeping leads live on a dealer’s website. Through our products, car shoppers receive enhanced showroom services, at anytime, anywhere, delivered to them on any device. CarNow’s “White Glove” in-store service eliminates the technical insecurities common in dealerships, resulting in quick adoption and faster results. With nearly 4,000 rooftops in four and a half years, CarNow is one of the fastest-growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at carnow.com.