Featuring Car Wars’ AI Expert, Sherri Eidenberg
AI is transforming the automotive industry, and your phone process is no different. The key to success lies in balancing automation with the human touch.
Worried that AI will replace your team? Concerned that customers still prefer speaking with a human? Car Wars experts, Tanner Olson and Sherri Eidenberg, tackle these common concerns head-on, showing how AI supports—not replaces—your team to improve caller experiences and maximize sales opportunities.
What you'll learn:
- How AI is transforming dealership phone management
- 5 key strategies to seamlessly integrate AI without losing the human touch
- Common myths about AI and why it's a tool, not a replacement
- Real-world examples of AI-powered dealerships boosting efficiency
- Actionable takeaways to implement AI in your dealership today
With 20+ years in the automotive industry, Sherri Eidenberg worked everything from car sales to running a dealership, followed by 11 years at Cox Automotive focusing on B2B advertising and software. In the last five years, she has transitioned into the conversational AI space, leveraging experience to drive innovation and enhance customer engagement. This has given Sherri a very unique understanding of merging AI with Dealership processes and needs.
Originally from Rockwall, Texas, Tanner Olson is an Account Executive at Car Wars. With a passion for sales, Tanner excels in building enduring customer relationships based tailored solutions. His knack for active listening ensures that he not only meets but exceeds client expectations, while his commitment to after-sales service solidifies his role as a long-term partner. Through his genuine dedication to customer connections, Tanner epitomizes the essence of sales as he transforms transactions into impactful relationships.


