Dallas, TX | January 12, 2024 — Car Wars, the industry-leading call tracking and phone handling solution, is proud to announce the winners of the 2023 Dealership CRISP Awards. These awards recognize top-performing dealerships that prioritize phone handling, deliver exceptional customer experiences, and set the standard for excellence in the automotive industry.
The 2023 Dealership CRISP Award winners truly exemplify what it means to “Own the Phone” and prioritize best-in-class customer interactions. The top 10 dealerships in both Sales and Service Departments that met or exceeded all predetermined benchmarks received this prestigious award. This year’s winners who granted Car Wars permission to be published are listed below.
Highlighted CRISP dealerships for Sales in 2023 include:
- Motown Harley-Davidson
- Parks Chevrolet Charlotte
- Toyota of Rockwall
- South Shore Subaru
- Victory Honda of Plymouth
- Dale Earnhardt Jr. Chevrolet
- Crain Buick GMC of Conway
- Grubbs Nissan
- Greenacres Nissan
Highlighted CRISP dealerships for Service in 2023 include:
- Greenacres Nissan
- Empire Ford of Huntington
- Team Gillman Subaru North
- Volvo Cars Arrowhead
- Paramus Chevrolet
- Rich Ford
- Toyota of Rockwall
Car Wars’ Dealership CRISP Awards place a spotlight on dealerships that go above and beyond in providing customers with an optimal phone experience. As the automotive industry continues to evolve, effective phone handling becomes a crucial element in shaping customer satisfaction.
The awards are based on key metrics in phone handling performance, collectively known as CRISP:
- Connect: Ensuring every customer is connected ear to ear with a qualified agent.
- Request and Invite/Inspect: Actively inviting every customer into the dealership when a vehicle is discussed.
- Set: Establishing firm appointments with customers, specifying definite times and dates.
- Pursue: Proactively reaching out to missed opportunities, effectively bringing customers back into the dealership.
“Car Wars proudly announces the winners of the 2023 Dealership CRISP Awards, recognizing excellence in phone handling and customer experience. These awards honor top-performing dealerships that prioritize effective phone interactions, delivering exceptional customer service, and setting industry standards. We are honored to present these dealers with their awards,” said Cassie Broemmer, Chief Revenue Officer.
Each CRISP metric is weighted at 25%. Additional criteria that needed to be met were that each dealership needed to have a minimum of 500 inbound and 500 outbound calls per month. The data was collected from January to November 2023, and pursue scores were capped at 100%. Only one award is presented per dealership group.
For more information about the Dealership CRISP Awards program, contact your Car Wars consultant or reach out to
[email protected].