Download the 2025 Industry Report!
Phone performance defined dealership results in 2025. Higher inbound volume, tighter customer expectations, and limited patience on hold reshaped how Sales and Service teams succeeded or struggled on the phone. Every missed connection carried real consequences for appointments, revenue, and customer trust.
In this new industry report, Car Wars analyzed phone performance across thousands of dealerships to uncover the patterns that mattered most in 2025. This report turns raw phone activity into clear insight, helping dealerships make smarter decisions and enter 2026 with a stronger, more intentional phone strategy.
Inside the report, you will uncover:
- The top reasons dealership calls failed to connect and how nearly one-third were lost before a conversation began
- How hold times and call length directly impacted appointment volume across Sales and Service
- The days and hours that drove the highest firm appointments rate
- CRISP benchmarks showing how dealership phone performance evolved throughout 2025
- Practical insights to protect appointments, reduce missed opportunities, and improve results in 2026
