Your dealership’s phone calls are a top source of qualified sales leads—but are you unknowingly driving buyers away? In 2024, the average dealership connected only 65% of customer calls to someone who could help and converted just 35% of sales opportunities into firm appointments.
In this on-demand webinar originally hosted on Automotive News, we’ll uncover the five most common mistakes that hurt phone-up conversion rates. From missed opportunities to ineffective follow-ups, we’ll break down where dealers go wrong—and, more importantly, how to fix it.
Join Car Wars’ Judson Jones and Jeremy Jones as they share actionable insights to optimize your phone strategy, improve lead engagement, and convert more inbound calls into appointments that show. Don’t let simple missteps cost you valuable deals!
Watch this webinar to learn:
- The five most common phone-up mistakes dealers make
- How to identify and fix conversion-killing habits
- Proven techniques to increase phone appointment rates
- Strategies to improve agent accountability and performance
- Real industry benchmarks to measure success
Judson works with and manages some of our top dealer organizations to increase their bottom line through enhancing phone handling and converting more opportunities. He loves building relationships and working with dealers who are passionate about creating a winning culture.
Since joining Car Wars in 2022, Jeremy has dedicated his efforts to improving dealerships’ phone experience and CRM processes. He leverages his interpersonal skills and expertise to foster strong relationships with dealers, collaborating with them to optimize phone interactions and drive more customers to the dealership.


