Watch Now
What separates high-performing dealerships from the rest? It’s how they handle every phone call, every lead, and every opportunity in their pipeline.
In this session, originally hosted on Automotive News, George Lawton, Marketing Operations Manager at Schomp Automotive, and Marc McGurren, Platform Director of Opportunity Management at Keating, are joined by Cassie Broemmer, Chief Revenue Officer at Car Wars, to pull back the curtain on how top dealers are optimizing their phone strategies to turn more opportunities into closed deals.
Reasons to watch now:
- Discover how top dealers are using AI to handle calls, follow-ups, and opportunities at scale
- Learn the phone mistakes that are silently killing deals and how to fix them fast
- See real-world examples from Schomp Automotive and Keating on what AI implementation actually looks like
- Walk away with tactics you can apply immediately, regardless of your current tech stack
- Understand how to evaluate AI phone tools without getting lost in the hype
- Gain a competitive edge by learning what high-performing dealers are already doing that most aren't
George Lawton
Schomp Automotive & HIVE Analytics, Marketing Operations Manager
Marc McGurren
Platform Director of Opportunity Management, Keating
Cassie Broemmer
Chief Revenue Officer, Car Wars
